Moxy Hotels by Lightstone Group

An exciting partnership that modernized and elevated the Moxy Hotels of NYC by Lightstone group. Creating a solid identity, brand platform and visual world - by taking their iconic properties and ethos and gave the brand new meaning across the board.

Moxy Hotels Websites

Lightstone Groups desire to set themselves apart from other Moxy hotels started with brand and creating a vanity website for each of their properties. We created a solid, user-friendly design that spoke to their ethos and utilized custom photography and video to complement. The tone of voice was important and meant to be distinct from one property to another. The copywriting lent a refreshing take on standard hotel industry dialogue.

Moxy Hotels Instagrams

A truly exciting and encompassing venture to manage and create for these three Moxy Hotels properties. The Moxy Hotels instagrams included managing editorial calendars, created custom assets both in-post as well as full story reels and custom highlights, on-sight photography and coverage for all events and paid advertising. I created a unique esthetic and voice for each property and maintained those through all platforms.

Matt Mercantile Social Strategy

Created a dynamic brand and visual identity for Matt Mercantile to elevate and showcase its offerings.

Instagram Stories + Custom Posts

Created different, custom story templates and posts to lend client with the tools to succeed in their marketing goals. Each template was designed with brand and visual identity in mind to keep the feel established from the beginning.

Social Strategy Guide

Created a comprehensive guide for all social media platforms; including goals + KPIs, social identity, visual guide, voicing, channel strategy, content pillars, core principals, paid strategy and best practices. This was designed to keep all social platforms cohesive and give the brand a guide to running and maintaining their own platforms.