Creative Producer

Agency In Pursuit · Full-time

Designed and developed the company rebranding initiative including logo application across digital spaces, a full website rebrand, internal and external company collateral and documents, etc. Created and was responsible for implementing new processes, and strategies throughout the digital and marketing teams. Developed the strategy and creative for all new business decks and presentations; this included beautifully designed spreads with thoughtful and engaging animations with company case studies, strengths, capabilities, work examples and strategy for incoming clients. Acted as the Social Media Strategy expert and creator for all marquee clients ensuring the social media strategy and its implementation was cohesive across all social media platforms and website. Overall, was tasked to elevate the experience clients and potential clients experienced on all touch-points and to ensure the brand was powerful and compelling.

Social Media Strategist

Calvin Klein · Contract

Developed, curated, implemented and managed a social media channel. Defined most important social media KPIs and used those metrics to create an engaging social feed. Managed and oversaw social media content and measured the success of every social media campaign. Monitored SEO and user engagement to suggest content optimization.

Social Media Manager | Copywriter | Photographer

Sideways Inc · Full-time

Researched audience preferences and discovered current trends for clients and competitors. Roadmapped, created and formed creative ideas for campaigns, specifically those that lived across social channels. Developed engaging text and copy for social posts, campaigns, and websites. Mapped out social posting schedules and programming using various platforms like Falcon. Programmed research and developed influencer partnerships. Created and edited social content – images and videos and designed full story and post templates. Measured campaign and content performance against benchmarks and stayed up to date with changes in all social platforms.

Acted as in-house photographer. Communicated effectively with clients regarding expectations to meet standards and deadlines of projects. Recommended creative ideas and solutions to achieve desired results and maintained a professional image. Worked closely with clients and colleagues to produce high-quality photographic images. Used different techniques to enhance the photographs as required, e.g. able to use photo manipulation software such as Adobe Suite to get desired results. Use artistic knowledge to enhance and compose photographs. Operate various photographic equipment such as single lens reflex cameras and film or digital cameras and lighting.

Wrote clear, attractive copy with a distinct voice for various hospitality groups. e.g. Hotels, Interior designers and residential projects. Interpreted copywriting briefs to understand project requirements as well as collaborated with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages/websites and social media posts/campaigns). Conducted high-quality research and interviews. Edited and proofread copy as needed.

Project Manager | Copywriter

Sideways Inc · Full-time

Assisted with defining scopes, developed production schedules, managed client expectations, and ensured projects stayed on time and on budget. Managed relationships with 3rd party vendors. Handled all website maintenance tickets and production tasks. Assisted in meeting financial objectives by forecasting requirements; preparing budgets and scopes; scheduling expenditures; analyzing variances; initiating corrective actions. Wrote and curated documentation that facilitates all aspects of our operations. Guided decisions related to our project management tool set, processes, and standards.

Social Media Manager

The Webster · Full-time

Developed engaging text and copy for social posts, campaigns, and websites. Mapped out social posting schedules and programming using various platforms like Falcon. Programmed research and developed influencer partnerships. Created and edited social content – images and videos and designed full story and post templates.

Executive Assistant to CEO

Laird + Partners · Full-time

Provided all aspects of c-level administrative support to the Chief Executive Officer and SVP/Executive Creative Director. Provided intensive calendaring, creating accurate and detailed agendas for every meeting, answering and managing heavy emails, answering and screening high-volume phone calls; filing expense reports – reconciling personal/professional expenses, paying bills on time; taking precise minutes in internal/external meetings i.e. corporate agency meetings, stakeholder/business development meetings, pitches and client meetings; collaborating with Operations Manager/Executive Administrator on the execution of both internal and high-profile events; pulled swipe for mood boards and campaign concepts; completed ad hoc requests when needed.

Accomplishments include: mocking up, designing and spearheading the launch of the current corporate website: www.lairdandpartners.com with Trey Laird’s approval, effective management of communications across top management, account, creative and strategic teams.

Design Assistant to Creative Director

Timo Weiland | TAD Studios · Contract

Provided administrative support and assisted the team with research, design, photography, social media and ad hoc requests. Timo provided invaluable industry knowledge and assisted me in securing my position at Laird + Partners.